Corporate entertaining can take many forms, from lunch with a business colleague to a full blown launch party for a company’s latest product. But for many people it has become associated with corporate guests being lavishly entertained at top sporting and cultural events around the world. The question is what exactly does this achieve and can it be seriously considered as a legitimate business expense or is it simply ‘the bosses having a good time’?
Corporate entertaining is used in different ways by different organisations. Some companies use it as an incentive to improve the performance of their employees. For example, they might offer tickets to a major sporting event, such as a Six Nations rugby match at Twickenham or a Test cricket match at the Oval, if staff hit sales targets. Other companies use it to build better team morale and develop a general ‘feel good’ factor within the business or team. For example, team-building days are common in business organisations, with staff spending a day out sailing, climbing, clay pigeon shooting or paintballing.
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