Stelios Haji-Ioannou opening the easyHotel in Kensington, London
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Stelios Haji-Ioannou founded the easyJet airline in 1995. Although he and his family retain a substantial shareholding in this pioneering company, he is no longer involved in its day-to-day running. Instead he is more directly involved in the development of easyGroup, which has 17 companies listed on its website (www.easy.com), including easyJet. EasyGroup was founded in 1998 with the intention of extending the ‘easy’ brand to other business sectors.
The ‘easy’ business model was based on several guiding principles. An ‘easy’ business should operate in a sector where:
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