Location is one of the most important factors a firm must consider when identifying a new business opportunity. Getting it right will greatly enhance the firm’s likelihood of success. Getting it wrong may not spell complete disaster, but will certainly make it harder for the firm to achieve the objectives laid out in its business plan.
Take a look around your own town and ask yourself why certain businesses are located where they are. You will soon see that different firms have taken different decisions about their location, depending on the factors discussed below. This article looks at the location decisions taken by Biryani Express, a start-up business operating out of Dubai.
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