For many people, the day-to-day reality of working in any corporate company, in any industry, is one of constant pressure to deliver financial results. The challenge is to do that despite the actions of both the established competition, which wants to eat your lunch and new, internet start-ups which, unencumbered with established cash cow products, want to give your lunch away free and show advertising to the diners.
The results of this constant pressure are varied, but one of the most notable is the ubiquity of IT in any corporate office environment. In a telecommunications company, such as Vodafone where I work, IT infrastructure is at the heart of everything you do. I am 36 and not from the Generation Y, which has grown up with the internet, but I have never operated in an environment where I wasn’t working on, working with or implementing IT for the vast majority of my day.
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