The three founders of 222 (Triple 2) Sports became friends on a graduate training course at the engineering firm Thales. The firm’s product is an innovative training and monitoring system for swimmers called Swimtag, www.swimtag.co.uk, which will be sold to leisure centre operators so they can offer their members the opportunity to monitor their progress and performance while in the water.
The Swimtag is a wrist band that swimmers wear during their training sessions. It monitors their stroke types, lengths, distance, efficiency and calories burned. The data are uploaded to a website so the swimmers can keep a record of their progress. Suddenly a boring training session can be transformed into an exciting competition that drives the swimmer to beat his or her personal best.
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