The growth of India as an economic superpower has been well documented and the Tata Group has been one of the leading players in the growth of Indian industry. Established over 150 years ago, it is one of the world’s largest conglomerates and has been diversifying since the end of the Second World War, developing an extensive product portfolio.
Not only does a varied product portfolio increase brand awareness, it also allows a firm to target different markets with different products. It can also be argued that it spreads risk across a wider range of products and services. Rather than relying on one core product, the firm can earn profits from different sectors by having products suitable for different customer needs.
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