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In February 2012 Facebook was launched on the New York Stock Exchange, turning the 8-year-old social-networking site into a public limited company.
Facebook made revenues of $3.7 billion in 2011, which could rise to $5.8 billion in 2012. Around 85% of this comes from selling advertising, with almost all the rest coming from Zynga, a developer of games that run on the Facebook platform, such as Farmville. App firms like Zynga must take payments via Facebook’s online payment system — Facebook credits — which made around $470 million in revenue in 2011.
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