When judging the best ice cream in London in 2011, Time Out magazine gave Scoop five stars for its ‘frankly superior product’. In the highly competitive market for ice cream, Scoop also deserves praise for reaching its sixth birthday. It was tasty, but wasn’t easy.
When Matteo Pantani founded Scoop in 2006, he was able to focus entirely on making great ice cream. From early morning he was in the basement of his Covent Garden site, making fresh gelato — perhaps in 15 different flavours. After the ground-floor ice cream parlour opened at 11.30, Matteo would spend a lot of time serving customers, training his sales staff and getting on the phone to suppliers. He had plenty of customers willing to pay £2 for ‘10 minutes of happiness’, especially in Scoop’s first summer (2006).
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