Charlotte Nicol and Richard Purchon had shared a passion for culture and the arts ever since they met at Greenhead Sixth Form College in Huddersfield. When they left school, neither of them wanted to work for other people forever. They were keen to start their own business.
Purchon had worked as a tour guide in various cities around the world and thought there was potential in the idea of a travel company based on the arts. The initial concept was to offer UK-wide tours for foreign visitors around places such as Edinburgh, Stratford-upon-Avon and the Yorkshire Sculpture Park. However, this would require them to charge a fairly high price at a time of economic downturn, so they decided to simplify the business plan.
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