Figure 1 With Costa Coffee, the UK’s Whitbread plc is creating a profitable, growing mid-market brand in China
Source: Whitbread plc annual accounts
1 Why might Costa have found a successful growth model in China when Tesco, B&Q and other middle-market UK retailers have struggled?
2 Minis and Jaguar Land Rover (JLR) models have been successful UK exports to China. Outline what might happen to the data in Figure 2 and Table 1 when JLR opens its first Chinese car factory in 2014.
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