On 19 August 2016 Samsung launched its Galaxy Note 7 smartphone in ten countries including the USA, with reviews calling it the ‘iPhone Killer’. Samsung had known that Apple was to launch its iPhone 7 in early September, and it wanted to get the Note 7 out first. According to some reports, Samsung rushed it.
Five days after the launch came a report of a Note 7 exploding in South Korea, Samsung’s homeland. Even though reports of burning Note 7s kept coming, Samsung launched the product into China, its biggest market, on 1 September. Just 1 day later, the company announced a worldwide recall of 2.5 million Note 7s, blaming faulty batteries.
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