Following her success at Rio 2016, Simone Biles is expected to become the richest gymnast in history
The business theories and models that underpin the sporting industry continue to evolve. The sheer size of the sponsorship deals that the various sporting pursuits attract can appear disproportionate to the common person.
In the book Soccernomics, Simon Kuper and Stefan Szymanski argue that running a football club simply does not make business sense given the paltry levels of profitability that are on offer compared to other more lucrative industries. The argument put forward by Michael Porter is that certain industries are deemed to be ‘sexier’ or more ‘attractive’ than others.
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