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British Airways navigates operational turbulence

Ryan Cook looks at British Airways in terms of Ansoff and Porter’s business theories

London’s Heathrow airport has long been a hub for British Airways (BA), and 2017 will see the introduction of at least 15 new routes. A closer look at the new routes provides interesting reading given the destinations BA has prioritised and the markets being targeted.

The majority of the new routes into and out of London will focus on European destinations, further strengthening existing networks in France, Germany and Spain. In 2015 all three countries featured in the top five for inbound visitors to the UK, both in terms of volume and value (Table 1).

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making connections

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Productivity and production in the global car industry

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