Handmade Burger had seemed to do everything right: 40 different types of burger, including gluten-free and celebrity-endorsed ‘Jimmy’s Farm’ burgers. The stores were well designed to ensure a comfortable night out.
The 2016 optimism was understandable. Secondary research source Mintel issued a report to say the UK burger market had grown to be worth £3.28 billion, and the forecast was for future growth. Others highlighted the optimistic store opening plans for Five Guys and other producers of posh burgers.
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