The last few years have proven to be highly challenging for the traditional UK high street retailers. Many of the more established firms have announced store closures (Marks and Spencer, House of Fraser) and some have fallen into administration and disappeared from the market completely (Woolworths, BHS).
One store has managed to maintain its position, despite having an apparently flawed strategy. Next plc has always positioned itself in the middle of the market, and this is arguably a difficult position to be in. It has come under attack from competitors such as Primark and New Look, which have adopted costleadership strategies.
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