The Morgan 4/4 is still produced today
Business growth means increasing sales revenue, usually with the intention of raising profits. Growth can be planned or accidental, and it can have many advantages, such as economies of scale, increased market power, greater market share and brand recognition.
Growth can also bring problems, such as diseconomies of scale, poor motivation and (if growing too fast) overtrading. A firm’s growth strategy may consider concepts such as Porter’s five forces or Ansoff’s matrix when devising its strategy (see pp. 4–6). In an exam answer, you can raise the disadvantages of growth as counter-points to the benefits of growth.
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