Porter’s theory cautions against middle-of-the-market offerings
The toughest A-level business exam is usually the one on strategy, such as paper 3 for AQA and Edexcel. The questions have big mark tariffs and the context is a real business situation. With long answers it’s easy to waffle, so it can be a huge advantage to identify a suitable matrix and use it to structure your arguments.
In the summer of 2018, Coca-Cola bought Costa Coffee. A possible future exam question might be:
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