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case study

Anta

Phil Waterhouse provides a case study on the up-and-coming Chinese sportswear brand

Klay Thompson (right) wearing Anta shoes

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ global branding

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Previous

AQA multiple-choice practice questions

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Ten things you need to know about strategy

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