Titleist is the number one golf ball manufacturer in the world and is the ball of choice for most top professionals and amateur players alike. A pack of three Titleist balls is likely to set you back on average £10, which might explain why golfers go to such lengths to locate them after a wayward shot…
While most top golfers are contracted and sponsored to play with a particular brand of clubs, they have free choice when it comes to the balls they use, and 85% of top players choose Titleist over any other ball. This percentage is not as high with recreational golfers, but the company still holds a 50% market share across the entire $1.05 billion per year golf ball market.
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