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Ten things you need to know about business opportunities

Ian Marcousé provides a framework of ten concepts for your revision. This volume the focus is on the components of SWOT analysis: strengths, weaknesses, opportunities and threats

Western economies have seen slow growth for more than 10 years. There’s growth in Asia, but Africa has amazing prospects. It’s hard to make profits today, but those that think ahead should do well.

Example: in 2020 Africa’s population was less than twice as big as Europe’s. By 2050 it will be four times the size, and with a bigger middle class.

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