Founded in 1998, Google is the world’s number one search engine. Founders Sergei Brin and Larry Page wanted to produce a search that used links to determine the importance of individual pages on the internet. At the time, rival search engines such as Yahoo, AltaVista and Lycos had text-heavy landing pages that had categories in which to search for information.
Brin and Page’s original name for their site was ‘Backrub’. The name ‘Google’ reflects the mathematical expression for the number 1 followed by 100 zeros, and the firm’s intended mission was ‘to organise the world’s information and make it universally accessible and useful’.
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