Aston Martin has long been associated with the James Bond films as the spy’s car of choice. However, even being linked to one of the most successful franchises in history in an excellent example of product placement has not made for a smooth business ride. The company behind the luxury car manufacturer has gone bust seven times in its history before being rescued by various investors.
The current executive chairman is Lawrence Stroll, who has a strong track record in turning around underperforming luxury brands. He expanded the Ralph Lauren brand into European markets and in 1989 bought Tommy Hilfiger, which at the time had sales revenues of just $5 million. By the time he had sold the company in 2002, it was generating sales in excess of $3 billion.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe