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Supply, synergy and supersonic flights

Kaplan and Norton’s balanced scorecard

The balanced scorecard is an important business theory and strategic model, used by companies such as Whitbread and EasyJet to measure the overall performance of their organisations

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ models of strategic choice

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Supply, synergy and supersonic flights

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