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CASE STUDY

M is for McDonald’s

The McDonald’s golden arches are among the most recognisable logos in the world. The sheer size of the empire created by Ray Kroc, and its exploitation of the franchise model better than arguably anyone else in history, has to be marvelled at

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ global industries and companies (multinational corporations)

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A-level revision

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Made in China

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