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CASE STUDY

B&M

Breaking the mould?

Craig McLeod looks at a ‘bricks and mortar’ retailer that has found a formula for success

This case study is relevant to the following topics in the AQA, Edexcel, OCR, WJEC/Eduqas and SQA exam specifications:

■ market segmentation and positioning

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Give the people what they want

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Remember exams?

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