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CASE STUDY

Nykaa Cosmetics

Exploiting a gap in the market

Phil Waterhouse looks at how one entrepreneur, Falguni Nayar, found a gap in the market and set up her own company, Nykaa Cosmetics, by using business models from other regions and adapting them to her home market

This case study is relevant to the following topics in the AQA, Edexcel, OCR, WJEC/Eduqas and SQA exam specifications:

■ innovation

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Previous

Ten things you need to know about UK businesses

Next

The London Stock Exchange

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