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Ten things need to know about US businesses

Ian Marcousé provides the basis for good general knowledge about US companies

It’s Google — among the world’s top three companies, with a stock market value of US$2,000bn.

Example: Google has amazingly strong market share percentages in every significant market in the world, apart from China. In the UK, it has over 90% of the market for Search — and the opportunities for advertising revenue that come with it.

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