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Influences on the soft drinks market

Phil Waterhouse examines the major players within the soft drinks market and the external influences affecting their market share

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ PESTLE

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Previous

Is high gearing a curse?

Next

Sainsbury’s and Porter’s strategy matrix

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