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Application: the misunderstood assessment objective

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CASE STUDY

Ocado: hot stock or hot air?

Ian Marcousé examines Ocado’s business strategy and market position

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ business objectives and corporate strategy

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Previous

Application: the misunderstood assessment objective

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Zara: fast or green fashion?

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