Founded by Jack Ma, Alibaba is the Amazon of Asia. In 2021, its 11-day ‘singles day’ generated a world record US$114.4 billion of orders.
Example: Alibaba has three online sites, for B2B (Alibaba), for B2C (TMall) and C2C (Taobao) — the business is a mixture of Amazon and eBay. Its sales revenues in 2022 were about £1 trillion.
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