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CASE STUDY

Dr Martens

Phil Waterhouse examines the growth, market share and future prospects of footwear company Dr Martens

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This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ business decisions and strategy

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SWOT analysis: Gymshark

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Luxury takeovers

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