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The fragrance industry

Applying Porter’s five forces to Royal Mail

Gwyn Williams considers the relevance of Porter’s five forces theory to understanding Royal Mail’s current challenges

© IRStone/stock.adobe.com

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ corporate influences and corporate strategy

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The fragrance industry

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