The term ‘fast fashion’ refers to designs and trends that rapidly pass from catwalks and high-quality designers to retailers. The clothes sell for low prices and in high quantities. Traditionally there were two identifiable seasons in the fashion industry — spring/summer and autumn/winter. However, developments in the technology associated with clothing-production such as synthetic materials and outsourcing now make it possible for new items to be created and distributed to retailers throughout the year. Some chains such as Zara have up to 24 collections per annum.
demand, supply, elasticity, consumption, externality, marginal costs, environment
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