Consumers can purchase tickets for live music, theatre, comedy and sporting events directly from event organisers and/or authorised websites such as Ticketmaster or See Tickets. This is the primary market where the organiser or promoter sets the official price. For popular events, tickets in the primary market can sell out very quickly — often in the space of a few minutes.
The secondary market is where people resell tickets they had previously purchased in the primary market. One of the most popular ways of doing this is via a secondary-market website such as Twickets, Stubhub or Viagogo.
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