There is no doubt that the last 2 years have proved challenging to firms in the UK and international fashion industry. Even before the start of the Covid-19 pandemic, some fashion retailers were struggling to decide the extent to which they should focus their attention on online retailing. By early 2020, this became the only option for maintaining some brands once lockdowns forced retailers to temporarily shut their physical stores.
firms, competition, costs, horizontal mergers, vertical integration, production, economies of scale and scope
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