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Researching place and branding

new horizons: the big picture

Why are Africa’s oldest baobabs dying?

The baobab tree is a distinctive feature of African savanna ecosystems. It is the largest and oldest flowering plant in the world. Its massive composite trunk can exceed 10 m in diameter and it can grow to heights of more than 25 m. Baobabs can live for up to 3,000 years.

These iconic trees fulfil a special role in many local communities — they are sources of water, food and medicinal remedies. It has been claimed they have more than 300 uses. Their broad canopy offers shelter in the searing heat of sub-Saharan Africa and their presence signals a source of water that can be seen from great distances. It is not surprising that these majestic long-lived trees feature prominently in story-telling and oral histories.

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Researching place and branding

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