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These rather grim, earnest Soviet posters about the forward march of communism can easily make the heart sink. Did Russians find them equally dispiriting or did they take their message on board?
There was no advertising in the USSR: all industry was owned by the state, so there was no need to exhort one brand over another. These posters were part of the backdrop to everyday life, the only images that Soviet citizens commonly saw in the streets. The idea was to give Russians a sense of mission, a sense that they were embarked on a journey towards a better future, a journey that simply could not fail.
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