Football’s equality and inclusion organisation was established in 1993 as Let’s Kick Racism Out Of Football, which was then modified in 1997 to Kick It Out in order to challenge discrimination on a broader basis (www.kickitout.org). Funded by the Football Association (FA), the Premier League, the Football League and the Professional Footballer’s Association, Kick It Out works with teams from grassroots to the professional level, using education as a primary tool in creating awareness of, and challenging, inequality.
This season’s initiative, Call Full Time On Hate, aims to discourage prejudice in the game and highlight positive messages of inclusion echoed by organisations and individuals such as the football authorities, managers and supporters. Chair of Kick It Out, Lord Herman Ouseley, states that the initiative also aims to:
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