Twitter has signed deals with the top US sports leagues, including the NFL
The rapid development of social media and streaming technology is changing the ways in which we watch sport. Twitter can be used as an example of an internet-based company increasing its coverage of sport and allowing users to stream the action on their phone or computer.
Twitter has made some high-profile purchases of sports broadcasting rights as it seeks to reinvent its platform as a go-to destination for viewers of live sport. Its initial venture into the live sports broadcasting market focused on the major US sports. In the summer of 2016, Twitter signed deals with each of the big four US sports leagues:
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