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Commercialisation in sport

Interview with Sean Jarvis

Sean Jarvis is CEO of Leicestershire County Cricket Club and was formerly commercial director of Huddersfield Town AFC. He spoke to Andy Thomas about the impacts of the golden triangle of sport, business and media

AT During your time at Huddersfield Town, how did the club raise revenue over the course of a season?

SJ There were numerous revenue streams that came in to the club, from ticket sales to funding from the governing body (Box 1).

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Previous

Interview with Olympic rower Katherine Grainger: Part 2

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Skill acquisition

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