Social psychology looks at how the presence of others—or even the imagined presence of others—can affect our thoughts, emotions and behaviour. Leadership and group behaviour, friendships, obedience, conformity, attraction and prejudice are some of the areas covered in social psychology.
As with most other approaches, social psychology is studied scientifically. ‘Doing social psychology’ includes using surveys, experiments, correlations and case studies, as well as other methods such as content analyses and observations. Biological measures, such as EEG scans, are also used (see Case 2 below).
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertiseSubscribe