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issues, debates and approaches

Cultural bias

Richard Gross examines cross-cultural psychology and ethnocentrism

One example of a culture-bound syndrome is the ‘evil eye’. The baby in this picture wears kohl make-up to ward off ‘infection’ by the evil eye
Lindsay Hebberd/Corbis

Cross-cultural psychology (C-CP) studies variability in behaviour among the various sociocultural groups around the world. As such it can also be said to identify the universals of human behaviour.

Over the last century, psychology has been dominated by white, middle-class US males. As Moghaddam et al. (1993) put it, US researchers and participants:

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Previous

The influence of childhood on adult relationships

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Can you PEEL it?

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