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The Zeigarnik effect

I have always wondered about those memories that we have for a few hours or days. Strictly speaking these are not short-term memories — which are usually counted in seconds or minutes — but they’re not long-term memories either. There seems to be a kind of memory that we hold onto for a while and then ‘decide’ to remove it. Take the example of a waiter who can remember what different people have ordered but then ‘forgets’ this as soon as the customers have paid.

This has been called the Zeigarnik effect after a Russian psychologist, Bluma Zeigarnik, who pondered the waiter phenomenon while sitting in a restaurant. Zeigarnik (1927) tested this in a lab by asking participants to do about 20 little tasks, such as solving puzzles and stringing beads. Sometimes participants were interrupted half-way through the task.

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Previous

Strategies for improving memory

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Stereotypes and ageing

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