We go to a burger bar and are tempted by the luscious pictures on the walls, showing succulent sandwiches filled with tender beef, moist with the most delicious sauces. But is that actually what we are served up? If we were to compare what we really get with these advertisements, we would be running a rudimentary scientific experiment. This is the essence of science: to compare claims with data.
Decisions, such as whether or not we buy that burger or use a particular medicine, should be based on evidence. Yet this evidence is not always available. We are besieged by misinformation on all sides and when this misinformation masquerades as science, we call it ‘pseudoscience’.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe
