Your obedience ‘deflector shield’ is more effective if you are closer to the source of influence
Milgram proposed agency theory to account for the obedience he saw in his studies. An alternative way to consider obedi-ence is social impact theory (Latané 1981). Latané defined ‘social impact’ as:
‘the changes in physiological states and subjective feelings, motives and emotions, cognitions and beliefs, values and behaviour, that occur in an individual, human or animal, as a result of real, implied, or imagined presence or actions of other individuals (p343)'
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