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Misattribution in memory

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Prosopagnosia with human faces and sheep faces

McNeil and Warrington (1993)

Adam Hart-Davis is widely regarded as one of Britain’s best science communicators. He has recently turned his attention to psychological research and shares a story from his recent book with us

Iam hopeless at remembering names and faces, especially out of context. In the street, or in the supermarket, I meet someone whose face is vaguely familiar. ‘Hello, Adam, how are you? And how is the woodwork going?’ I have no idea who this person is. She must know me, to know I do green woodwork, but is she the surgery receptionist, or the optician, or someone from my art class? I just have to smile and nod, and hope not to put my foot in it.

An additional problem is that some people remember my face — or my voice — from the television programmes I used to present. They think they know me, but I really don’t know them. Thankfully, they usually say something about the programme or programmes they remember, and then I don’t feel so bad.

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Misattribution in memory

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Selfitis: a cautionary tale

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