Jus 25 years ago only about 16 million people used the internet in the whole world (about 0.4% of the people on the planet) Now over 60% of the world’s population have internet accounts and that’s nearly 5 billion people (Internet World Stats 2020). If we want to find out what people think, feel or do, then what better way to ask loads of them than online?
Internet-based research is now probably the most common data collection method in psychology. At Nottingham Trent University where I work, over half our final-year students collect data for their project using online methods. At first glance you’d think that using online methods reduces many familiar ethical issues, but look again because it also raises some new ones.
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