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Do we live in a McDonaldised society?

Has the search for rationalisation and efficiency produced a dehumanising society run along the principles that govern fast-food restaurants?

Western societies have been subordinated to bureaucratic rules which regulate and order people’s daily lives in factories, offices and many other institutions
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Here Luciano Baracco provides a clear and helpful discussion of two important sociological concepts associated with the work of Max Weber, namely rationalisation and bureaucracy.

He discusses Weber’s analysis and description of the different types of each concept, and then uses the work of Ritzer to examine the modern application of some of the principles of rationalisation — what is termed ‘McDonaldisation’.

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Previous

The advance of women?

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Studying suicide

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