In this article Amandine Garde looks at the extent to which the marketing of certain food and drink products aimed at children could be a contributing factor to the increase in childhood obesity.
She examines various attempts by the government to place restrictions on food and drinks companies regarding the marketing to children of foods high in fats, sugar and salt, and how some of the loopholes are exploited. The article also looks at the ways in which marketing has changed — as well as conventional media advertisements, there are now many other ways of making children aware of certain products.
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