S.John/Fotolia
Mass-marketing fraud exploits mass-communication techniques (e.g. email, instant messaging, bulk mailing, social networking sites and telemarketing) to con people out of money. This article summarises my research into one type of mass-marketing fraud — the online dating romance scam.
I used two research methods and conducted thematic analyses on all the data:
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe
